
About
What is “Produce Your Passion”
“Produce Your Passion” is about taking action to bring the vision inside your head to life. Many have heard the term, “pursue your passion” but that isn’t a plan. It’s a hopeful mentality that maybe someday someone or something will present you with an opportunity. When you produce your passion, you make your own opportunity. You execute a plan to make your vision a real tangible thing in the world and not just a fantasy.
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Produce Your Passion was born from the creative mind of multimedia producer and artist Sam Dever. What started as a personal mantra—a reminder to turn visions into reality—has since evolved into a powerful movement dedicated to helping others do the same. For Sam, “Produce Your Passion” isn’t just a catchy phrase; it’s a way of life. It’s the belief that every idea, no matter how small or ambitious, deserves the chance to be brought to life.
At its core, Produce Your Passion exists to ignite action. It’s for those who feel a burning passion deep within but haven’t yet taken the leap—and for those already on the path, who need continued motivation and community to keep going. Whether you’re just beginning or already in motion, this platform is here to fuel your creative journey.
Through our book, podcasts, speaking engagements, live events and coaching, we offer the tools, support, and inspiration needed to turn your passion into a tangible reality. Our mission is to empower as many people as possible to stop waiting and start creating—to live with intention, courage, and authenticity.
No matter where you are in your journey, Produce Your Passion is here to remind you: your ideas matter, your creativity has value, and your passion is worth producing.
